How Gooder Marketing Built $76,800 in Pipeline From 1,264 Prospects With Leadodo

The Client

Gooder Marketing is a web development and digital marketing agency based in Barrie, Ontario. Founded in 2011, the agency helps small and medium-sized businesses strengthen their online presence through custom web design, SEO and lead generation.

Its services extend across ecommerce, Google Ads, social media, email marketing, mobile applications and web hosting. At the center of the business is custom website development designed to help clients turn their online presence into a source of leads and growth.

For Gooder Marketing, this makes new website opportunities commercially valuable. With an average website value of approximately $6,000, a relatively small number of qualified opportunities can create a meaningful pipeline.

The Challenge

For an established agency like Gooder Marketing, outbound is not simply about creating more email activity.

The objective is to consistently identify businesses that are willing to discuss a new website or improvements to their existing digital presence.

That means the campaign has to perform at two levels. It needs enough scale to reach a meaningful number of businesses, but it also needs to convert that activity into genuine commercial interest.

Leadodo was used to create that process across a defined pool of 1,264 prospects.

The Campaign

Gooder Marketing started the campaign on 15 November 2025.

A total of 1,264 prospects were included in the outreach. Across the campaign, 3,405 emails were sent, including follow-ups.

Instead of judging performance on sending volume alone, the campaign tracked how prospects progressed after receiving the outreach. Replies were separated from positive responses so that general engagement could be distinguished from genuine sales opportunities.

This created a clear progression from prospecting to commercial interest.

The Results

The campaign generated 186 replies from 1,264 contacted prospects.

That represents an overall reply rate of 14.72%.
Of those replies, 16 were positive. This means 8.60% of all replies represented positive commercial interest. Across the full prospect pool, 1.27% of contacted businesses responded positively.

Those opportunities become particularly meaningful when connected to Gooder Marketing's sales economics.

With an 80% booking rate from positive opportunities and an average website value of $6,000, the 16 positive replies represented $76,800 in pipeline.

The result was a campaign that turned a pool of 1,264 prospects into 186 conversations, 16 positive opportunities and $76,800 in potential website projects.

What Made the Difference

The campaign combined scale with structured follow-up.

Gooder Marketing did not simply send one message to a large database. Across 1,264 prospects, 3,405 emails were sent throughout the outreach process.

That repeated contact gave prospects multiple opportunities to engage while keeping the entire campaign structured within one outbound process.
The results also show why separating replies from positive responses matters.

A total of 186 prospects replied, producing a strong 14.72% reply rate. Within those conversations, 16 prospects expressed positive interest.

Those 16 opportunities are where the commercial value of the campaign becomes visible. With Gooder Marketing's 80% booking rate and $6,000 average website value, they represented $76,800 in pipeline.

The campaign therefore connected outbound activity directly to a commercial outcome rather than stopping at email metrics.

The Outcome

Gooder Marketing reached 1,264 prospects and generated 186 replies through the campaign.

Sixteen of those conversations resulted in positive responses, producing a 1.27% positive response rate across the complete prospect pool.

Combined with an 80% booking rate and an average website value of $6,000, those opportunities represented $76,800 in pipeline.

The campaign demonstrates the value of looking beyond the number of emails sent. What matters is how efficiently a prospect pool can be converted into conversations, positive opportunities and commercial pipeline.

For Gooder Marketing, Leadodo turned 1,264 prospects into a measurable outbound pipeline.