How Rake Klappen Marketing Built €51,000 in Pipeline With Leadodo

##The Client
Rake Klappen Marketing is a Dutch marketing partner based in Leuvenheim, in the Zutphen region. Founded in 2019, the company helps expertise-driven businesses turn marketing into a more structured commercial system.

Today, Rake Klappen Marketing works primarily with IT and other B2B expertise companies. Its approach brings together positioning, websites, SEO, LinkedIn, content, marketing automation and CRM instead of treating each channel as a separate marketing activity.

That focus on measurable commercial growth also made outbound an important use case for Leadodo.

##The Challenge
Outbound only becomes valuable when activity turns into real commercial opportunities.

For Rake Klappen Marketing, that meant looking beyond the number of emails sent. The campaign needed to generate replies, identify genuine interest, create sales conversations and ultimately contribute to pipeline.

With more than a thousand prospects to work through, the campaign also needed enough scale to make outbound a repeatable process rather than a series of individual sales actions.

The goal was therefore straightforward: turn a defined prospect list into measurable commercial opportunities.

##The Campaign
Rake Klappen Marketing contacted 1,076 prospects through the campaign.

A total of 3,228 emails were sent, including follow-ups. That equals an average of three messages for every contacted prospect. The campaign was therefore built around repeated outreach rather than a single email and hope for a response.

Leadodo was used to run the outbound process and track the campaign beyond basic sending activity. Performance could be followed from the number of prospects contacted to replies, positive responses, meetings and attributed pipeline.

This made it possible to evaluate the campaign based on commercial progress rather than email volume alone.

##The Results
The campaign generated 201 replies from 1,076 contacted prospects. That represents an overall reply rate of 18.7%.

Of those replies, 23 were classified as positive. Positive responses therefore represented 11.4% of all replies and 2.1% of all contacted prospects.

More importantly, the campaign resulted in 17 booked meetings. That equals a meeting rate of 1.6% across the full prospect list.

Those opportunities represented €51,000 in attributed pipeline. With 17 booked meetings, that equals €3,000 in pipeline per meeting.

The final number of customers won has not yet been verified. For that reason, this case study reports pipeline rather than presenting the €51,000 as booked revenue.

##What Made the Difference
The campaign was not built around a single outreach attempt.

Across 1,076 prospects, Rake Klappen Marketing sent 3,228 emails. That equals three messages per prospect on average and shows that follow-up was a structural part of the campaign.

Just as importantly, the campaign was measured beyond the inbox.

A reply alone does not necessarily create commercial value. By separating total replies, positive responses, booked meetings and pipeline, the campaign showed how prospects progressed through different stages of the outbound funnel.

That distinction matters. The 201 replies demonstrated engagement, but the 23 positive responses and 17 booked meetings showed whether that engagement was actually moving toward a commercial opportunity.

The result was €51,000 in attributed pipeline from a campaign targeting 1,076 prospects.

##The Outcome
Rake Klappen Marketing's campaign demonstrates what happens when outbound is measured as a commercial process instead of an email campaign.

From 1,076 contacted prospects, the campaign generated 201 replies, 23 positive responses and 17 booked meetings. Together, those opportunities represented €51,000 in attributed pipeline.

The final customer count is still unknown, so the case does not make claims about revenue or customers won. What the verified figures do show is a clear progression from prospecting to measurable pipeline.

For Leadodo, that is the important part. Outbound becomes more useful when every stage between finding a prospect and creating a commercial opportunity can be measured.