How Axiom Digital Generated 15 Positive Replies From 909 Prospects With Leadodo

The Results

The campaign generated 87 replies from 909 contacted prospects, resulting in an overall reply rate of 9.6%.

Of those replies, 15 were positive. That means 17.2% of all replies represented genuine interest. Across the complete prospect pool, the campaign generated a positive response rate of 1.7%.

The numbers were backed up by Axiom Digital's experience of the campaign. The team was extremely satisfied with the results and particularly positive about the number of real conversations the outreach created.

Their assessment was that the prospect pool had been worked thoroughly and that the campaign had extracted the available opportunities exceptionally well.

The result was a campaign that turned 909 prospects into 87 conversations, including 15 positive opportunities.

What Made the Difference

The campaign used a complete three-touch sequence rather than depending on a single outreach attempt.

Across 909 prospects, Axiom Digital sent 2,727 emails. Every prospect could therefore be reached multiple times throughout the campaign.

That follow-up structure helped the campaign thoroughly work through the available prospect pool.

The distinction between total replies and positive replies was equally important. The 87 replies demonstrated that the outreach was generating engagement. The 15 positive responses showed how much of that engagement translated into genuine commercial interest.

For Axiom Digital, the impact was also visible beyond the raw percentages. The campaign created a high volume of real conversations and gave the team confidence that the available opportunity within the prospect pool had been effectively captured.

Client Perspective

Axiom Digital was extremely satisfied with the campaign.

The team highlighted both the volume of conversations generated and the overall quality of the results. Their assessment was that the prospect pool had been worked thoroughly and that Leadodo had extracted essentially everything that could reasonably be achieved from the available outreach opportunity.

That made the campaign valuable beyond the 15 positive replies alone. It created a structured outbound process that generated conversations across a sizeable pool of relevant prospects.

The Outcome

Axiom Digital contacted 909 prospects through a structured three-touch campaign.

The campaign generated 87 replies, including 15 positive responses. This resulted in a 9.6% overall reply rate and a 1.7% positive response rate across the complete prospect pool.

More than one in six replies was positive.

Combined with Axiom Digital's highly positive feedback about the volume of conversations and the thorough coverage of the prospect pool, the campaign demonstrated how structured follow-up can turn a defined audience into measurable sales opportunities.